Penguins for Good Reading 

Penguins for good reading would fit perfectly in this custom paper book bag for customers of Vaughan's Bookshop on Tottenham Court Road in London. Designed specifically to fit a Penguin, Pelican, or Puffin paperback snugly, this branded bag was designed by the Penguin design department under Hans Schmoller so every purchase proudly declared itself a Penguin book. 

One of three specially sourced items from the Penguin archives, this print has been produced to celebrate Penguin's 90th birthday in 2025. Bring a piece of Penguin's advertising design history into your home with the three prints in this collection. 

£5 from each art print sold through the online Penguin Shop will be donated to National Literacy Trust (charity number 1116260) between 1 August 2025 and 31 December 2025 up to a maximum of 5,000 copies. 

"The National Literacy Trust is an independent charity that empowers children, young people and adults with the literacy skills they need to succeed. Reading, writing, speaking and listening skills give you the tools to get the most out of life, and the power to shape your future. For over 30 years the National Literacy Trust has continued to support schools, families and communities on a local and national level to help people change their stories. literacytrust.org.uk "